Dundalk FC is delighted to announce a new three-year partnership with local digital advertising agency and product development company The Unit.

The collaboration will see The Unit work closely with Dundalk FC in the areas of commercial activity, marketing, and brand positioning in a bid to maximise growth opportunities and explore new revenue streams for the club.

Based in the heart of Dundalk, The Unit will take a proactive approach to identify, secure, and support club partners and sponsors, as well as developing and strengthening links with the local business community.

Speaking about the new partnership, Lilywhites sporting director Jim Magilton said: “We are looking forward to strengthening and expanding our brand as a European club in Ireland.

“Not only are we going to be competitive on the field, but we are also going to be competitive off it. We are delighted to enlist the services of The Unit and Paddy Casey to help the club achieve those goals.”

Dundalk FC sporting director Jim Magilton pictured with Paddy Casey, Conor Durnin, and Feargal Byrne from The Unit

Paddy Casey, a co-founder of The Unit, said: “We’re delighted to have agreed on a deal for the next three seasons to work alongside Jim and the staff at Oriel Park.

“We worked on the recent academy video and while that was very much focused on a new start for the underage set-up, in some respects it’s a new era for the club, an era of transparency, creativity, and community-driven engagement.

“There are lots of great initiatives on the way, and it’s a very exciting time to be involved with Dundalk FC.”

To find out more information about The Unit, visit the company’s website at www.thisistheunit.com