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Temple Street initiative up for business award

Club News
// 5 Sep 2019

Dundalk Football Club has been selected as a finalist in the 2019 Louth Business Awards for our Temple Street Children’s Hospital third kit initiative.

The fundraising project, run in partnership with club sponsors Fyffes and CX+ Sport, has made the shortlist for the Best Digital Marketing/Social Media Campaign of the Year.

Vinny Perth’s squad have worn their distinctive purple kit – in the colours of Temple Street Foundation – for all domestic cup matches this season, with €100 donated for every goal the Lilywhites score in either competition, part of a fantastic fundraising effort that has already raised over €7,000 for Temple Street.

Now the club’s digital marketing and social media campaign used to promote the initiative has been recognised by the Louth Business Awards, organised by Dundalk Chamber to celebrate the best in business across the whole of the county.

The new third kit was launched in March with a press conference streamed live on DFC TV and coordinated with the online release of the distinctive purple jersey – available to pre-order – and a wide-ranging digital promotional campaign involving the club, sponsors and the players’ own social media accounts.

A series of YouTube videos – including the surprise visit of striker Patrick Hoban delivering the Temple Street jersey to one very special fan – helped to raise awareness of the jersey both locally and nationally, whilst the club have used the distinctive Temple Street colours for pre-match promotions and in-match graphics for all cup ties this season.

A group of Dundalk players visited Temple Street in July to present the Foundation with a cheque for over €7,000 – raised through a combination of shirt sales, salary donations from Dundalk FC players and staff, plus a very generous donation from supporters, raised in a bucket collection before a game.

The money raised – which will be used to help fund essential equipment and care for over 147,000 patients at Temple Street each year – continues to go up with every goal we score in either the EA SPORTS Cup or the Extra.ie FAI Cup adding another €100 into the kitty.

The running total for goals alone stands at €1,500 but, with the Lilywhites still alive in both cup competitions, we are all hoping for this total to be boosted further still in the weeks ahead.

A limited number of jerseys also remain on sale from the Oriel Park merchandise shop or via our online store. 

Dundalk FC chief executive Mark Devlin said: “We are delighted to have been nominated for the 2019 Louth Business Awards for our digital marketing campaign on this year’s Temple Street initiative.

“Helped in no small part by the online campaign, the initiative has proved extremely popular with supporters, who have been incredibly generous with their donations to this fantastic cause.

“I would like to extend our thanks to our kit partner CX+ Sport and club sponsors Fyffes, who gave up their spot on the front of the jersey, for all of their help and generosity in making this initiative such a huge success.”

The Louth Business Awards recognises excellence in both products and services across the Louth business community, with awards across 22 different categories up for grabs.

The other nominees for Best Digital Marketing/Social Media Campaign of the Year (Sponsored by Oriel Hub) are GoKonnect Smart Home Security, Marshes Shopping Centre, McArdle Skeath, The Body Smyth and Fyffes.

The winners will be announced at the Dundalk Chamber of Commerce annual gala dinner on Saturday 19 October in the Carrickdale Hotel.