Dundalk Football Club and BetRegal are excited to announce a partnership which will see the global online gaming brand become the main sponsor of the 14-time League of Ireland champions.
The two-year deal will see the BetRegal logo displayed on the front of the club’s new adult home and away shirts for the 2021 season.
The partnership also includes joint participation in matchday activities, social media giveaways, and social responsibility projects in line with the club’s core values.
The sponsorship, which expands on BetRegal’s position as the club’s official betting partner, represents the largest commercial deal in Dundalk Football Club’s history.
As well as a first-class sports betting service, BetRegal offers a cutting-edge online casino with a wide array of original and branded video slots, blackjack, casino games, and scratch cards, as well as live-dealer versions of roulette, baccarat, French/immersive roulette, and other table games.
Speaking about the exciting new partnership, David Minto, Dundalk FC Chief Business Officer said: “We are excited to have secured such a huge brand like Bet Regal as our main sponsor.
“This feels like the beginning of a new era at Dundalk FC and we are looking forward to a prosperous partnership with BetRegal in the next couple of years.”
Aly Lalani, Head of Marketing at BetRegal said: “The BetRegal brand is thrilled to stand alongside Dundalk FC, a football club with such a storied and successful history.
“The ownership group at BetRegal comes from Irish heritage, making this partnership about more than just a logo on a jersey.
“Our two brands share the same core values of providing a top-notch customer experience, and a desire to engage in social responsibility efforts to help in the community, especially in these unprecedented times.
“We look forward to working closely with the team at Dundalk FC toward a successful and rewarding relationship both on and off the pitch.”