Dundalk FC and The Unit Agree Multi-Year Official Technology Partnership

Built in Dundalk. Backing Dundalk. Powering the Game Changers.

Dundalk FC is proud to announce The Unit as the club’s new Official Technology Partner as part of a new multi-year partnership agreement.

The announcement marks the next chapter in a long-standing relationship between two organisations deeply connected to Dundalk, with The Unit continuing its support of the Lilywhites after years of backing the club both on and off the pitch.

Built in Dundalk and now operating internationally, The Unit has grown into a leading technology and development powerhouse employing more than 150 people across Ireland, Moldova, New York City and Gibraltar, while remaining firmly rooted in its hometown.

The partnership launches today alongside a new campaign video celebrating the energy, identity and atmosphere of Oriel Park. Beginning with an empty stadium slowly coming to life, the film captures the moment the ground “powers on” for matchday -  with The Unit woven naturally into the heartbeat of the club and the town 

Founded by lifelong Dundalk supporters Paddy Casey and Conor Durnin, The Unit has supported Dundalk FC since 2018 through sponsorship, creative production, commercial support and matchday partnerships. The company has also played a key role behind the scenes in helping broker major commercial opportunities for the club, including record-breaking front-of-shirt sponsorship agreements.

Over that time, The Unit has become one of Dundalk FC’s strongest local partners while continuing to scale internationally.

Speaking about the announcement, Paddy Casey, co-founder of The Unit, said, “Dundalk FC has always meant a huge amount to us personally, so becoming Official Technology Partner is incredibly special. We built The Unit in Dundalk and while the company has grown internationally across Ireland, Moldova, New York and Gibraltar, this town and this club will always be part of who we are. We’re proud of our journey from Dundalk to our expansion worldwide - however we draw the line at Drogheda!

"The energy around Oriel Park, especially on match nights, has always inspired us. That idea of powering game changers together feels like a natural fit for this partnership. We’re proud to continue backing Dundalk FC and excited for what comes next.”

Nita Whelan, Dundalk FC’s Chief Commercial Officer, welcomed the continued commitment from one of the town’s leading companies.

“The Unit’s support for Dundalk FC over many years has been exceptional and this new partnership is another hugely positive step for the club.

It’s especially meaningful to work alongside a company that was built in Dundalk and has gone on to achieve success internationally while continuing to invest back into the local community and football club. We’re excited to continue building together over the coming seasons.”

The partnership branding will feature prominently throughout Oriel Park across the coming seasons, including stadium signage, digital content initiatives and matchday activations.

For more information on The Unit, visit www.theunit.dev